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As the pioneer in television services for
digital video recorders, TiVo Inc. was founded
on one driving vision: to create and
continually enhance a new, easy -- and
much better -- way to watch television.
The idea that everyone, no matter how busy
life gets, deserves to enjoy the home
entertainment of their choice on their
time, established the cornerstone of the
TiVo philosophy: watch what you want, when
you want.
This unprecedented focus on the viewer quickly made TiVo the
most popular
digital video recorder (DVR) available in the U.S.
and fueled one of the most rapid and enthusiastic adoption rates
in the history of consumer electronics. Not only has TiVo has been
hailed as the best DVR in its category by countless third-party
reviewers, including Business Week,
the New York Times,
and The Associated Press,
but consumers have spoken as well: In a recent survey,
more than 98 percent of TiVo subscribers said they couldn't live without
the TiVo service. And more than 40 percent said they would disconnect their
cell phone before they "unplugged" TiVo!
 TiVo represents a unique combination of media and technology -- a powerful alliance of strategy and culture that promises an extraordinary new universe of entertainment, right at our fingertips.
 -- Jim Barton, TiVo co-founder, senior vice president and CTO
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TiVo has pioneered an entirely new and exciting category that is
forever changing the way we watch TV. And working with partners like
Sony, Toshiba and DIRECTV, TiVo continues to touch millions of cable
and satellite subscribers who are quickly embracing the TiVo platform
as an easy-to-use and easy-to-enjoy home entertainment experience.
Today there are over 703,000 subscribers to the TiVo service, and
service and technology revenue for the
fiscal year ended January 31, 2003 grew 210% to $60.2 million.
It's not surprising then, that leaders from the music,
film and consumer electronics industries (and more!) have
now discovered the interactive TiVo platform as a new way to
reach a desirable demographic and free themselves from the shackles
of the traditional thirty-second spot of TV advertising. With
TiVo Showcases, advertising partners can present their products
and services in a new, engaging way. Recent TiVo Showcases have
included a promotion of 20th Century Fox's latest action hero,
"Daredevil," and the new SUV from Porsche, the "Cayenne." Other
Showcases have included BMW's "The Hire" film series, and a first
look at the Counting Crows' latest video "Hard Candy" from Universal
Records. Additional Showcase partners include industry giants New Line
Cinema, Universal Studios,
the National Football League, PBS, Starz!, HBO and more!
TiVo has also opened up its platform to drive even broader deployment in the form of licensing and entertainment services development. The proven, reliable and "always-on" TiVo platform is central to new services like
Home Media Option(TM) that deliver networked entertainment services to the living room. With Home Media Option, consumers can stream digital music and photo content from their PC or Mac to their Series2 DVR, remotely schedule same day recordings of their favorite shows from wherever they have access to an Internet connection, and securely transfer programs recorded from one Series2 DVR to another in the same household. All of this while TiVo is still off recording your favorite shows in the background!
For the longer term, TiVo has extended its partnership with DIRECTV, one of the leading satellite operators, and forged new relationships with Toshiba and Pioneer. DIRECTV plans to integrate TiVo technology into a HD DIRECTV Receiver with TiVo. Stay tuned. And under a new agreement with Toshiba, TiVo technology will be integrated into a combination DVD player/DVR product, as well as into Toshiba chips, accelerating the development of new TiVo-enabled products. Pioneer plans to introduce two integrated DVD Recorder/DVR products featuring the TiVo service later this year.
It's no coincidence that TiVo remains at the forefront of technology innovation. Company founders Mike Ramsay (favorite TV show: Monty Python's Flying Circus) and Jim Barton (favorite TV show: Twilight Zone) played an instrumental role in creating the world's very first interactive entertainment network back in the early 90s. That experiment led them to believe that they could develop a far smarter entertainment system at a price that consumers could afford. And the rest, as they say, is history.
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